Using the internet in marketing is important as it helps to align with the exact way the costumers make the ultimate purchase decisions. In today’s modern lifestyle, most of the people use internet as it saves a lot of time. The function of Google's AdWord involve the advertising system of Google where the advertisers can bid on several keywords for choosing clickable advertisements for appearing in the search results of Google (Marshall et al. 2014). Such advertisements are paid by per click, therefore, Google earns money from this system. On the other hand, the function of AdSense suggests advertising placement services that are offered by Google.